Database ReactivationCold to Active ListingsComplimentary AppraisalsZero Cost to Your AgencyRe-engage Cold Sellers28% Reactivation RateNo Lock-in. No ObligationListings from Dead LeadsDatabase ReactivationCold to Active ListingsComplimentary AppraisalsZero Cost to Your AgencyRe-engage Cold Sellers28% Reactivation RateNo Lock-in. No ObligationListings from Dead Leads
🏡 GoodYards Partnership Program
Your DeadDatabase Is aGold Mine.
Every agency has sellers who went quiet. GoodYards re-engages them, appraises their property, and hands you back active listings — at absolutely no cost to your agency.
Industry research consistently shows the majority of lapsed seller enquiries haven't found an agent — they've simply been forgotten.
3.4×
Higher conversion vs cold calling
$0
Cost to your agency
28%
Avg reactivation rate
15min
To see if it's a fit
The Data Doesn't Lie
Why Database Reactivation Is the Highest-ROI Strategy
These are real industry benchmarks. The opportunity sitting in your cold database is larger than most agencies realise.
📞
5–12×
Cheaper than new lead generation
Re-engaging a past enquiry costs a fraction of acquiring a brand-new seller lead through advertising or portals.
Source: HubSpot Marketing Benchmarks
🏠
68%
Sellers chose the first agent they re-engaged
If you were first to enquire, re-engaging before competitors do means you retain the listing relationship.
Source: NAR Seller Survey
📬
28%
Average database reactivation rate
For every 100 cold seller leads re-engaged through a structured programme, 28 on average become active listing conversations.
Source: Real Estate CRM Benchmarks 2024
⏱️
14mo
Average seller decision timeline
Most sellers take 12–18 months from first enquiry to listing. Your cold leads are in the prime re-engagement window right now.
Source: CoreLogic Property Report 2024
📊
4.2×
Higher appointment rate than cold outreach
Warm re-engagement generates 4× more booked appraisals than cold prospecting the same volume of new contacts.
Source: Salesforce State of Sales Report
💰
$0
Cost to your agency with GoodYards
GoodYards handles the entire reactivation and appraisal process at no charge. Zero upfront investment, pure upside.
GoodYards Partnership Model
200–500
Sellers recoverable from a typical agency cold database
Based on an average agency database of 800–2,000 past enquiries at a 28% reactivation rate. That's 200–500 potential listings already sitting in your CRM — waiting to be asked.
Simple & Seamless
How GoodYards Works
Three steps. Your agency invests nothing. We do the heavy lifting.
1
📋
You Share Your Cold Seller List
Provide your inactive seller enquiries — leads who showed interest but never progressed. No minimum or maximum list size required.
2
🤝
GoodYards Re-engages & Appraises
We reach out through a compliant, professional process, rebuild rapport, and conduct complimentary appraisals for every interested seller.
3
🏡
You Receive Active Listings
Warm, re-engaged sellers are returned to your agency appraisal-complete and ready to list. You pick up exactly where you left off.
What's In It For Your Agency
The Benefits Are Straightforward
No catch. The GoodYards model is designed so every advantage flows directly to your agency.
💼
Listings From Leads You'd Written Off
Every converted cold seller becomes an active listing your agency would never have recovered. Incremental revenue from a zero-cost source.
⏰
No Time Investment from Your Team
Your agents don't make calls, send emails, or manage the process. You only hear from GoodYards when a seller is ready to proceed.
🛡️
Your Reputation Is Always Protected
Our outreach is compliant and professional. Any seller who doesn't want contact is removed immediately — your agency's name stays clean.
📈
Recover Market Share Before Competitors
Cold sellers who are not re-engaged eventually list elsewhere. GoodYards ensures you stay front of mind and recover listings first.
🔒
No Lock-in, No Obligation
No contract, no minimum commitment, no penalty for stopping. If it delivers results, great. If not, you walk away with nothing lost.
🤝
A True Partnership Model
GoodYards succeeds only when your agency succeeds. Our model is built around delivering value to you first — a genuinely aligned partnership.
Nothing to Lose. Everything to Gain.
The GoodYards programme costs your agency nothing. Not a cent. Not an hour. If we can't convert your cold sellers, you simply continue as normal — no harm done.
✓
No cost to your agency
✓
No contract or lock-in
✓
No time from your team
✓
No disruption to operations
✓
No risk — only upside
Let's Talk
Book a 15-Minute Consultation
A no-pressure call with Raj to walk through how GoodYards fits your agency. Pick a time below.
🏡
Ready to recover your cold seller listings?
A no-pressure 15-minute call with Raj. No commitment, no cost — just a straightforward conversation about what GoodYards can do for your agency.